By
REUTERS, From New York Times
Published: October 22, 2012
SINGAPORE — When Tastyfood Industries decided to increase production to
meet demand in Africa and the Middle East, the maker of Mr Cafe instant
coffee and Vitamax cereal did not expand its Singapore factory or
another one it owns in Xiamen, China.
Instead, it plans to close its Singapore plant next year and move up the
road to the Iskandar economic zone in Malaysia, where it will set up a
factory three times the size on low-cost land and hire willing workers
as cheaply as it can in China.
“New-generation Singaporeans do not like production positions, as they
are more educated now,” said Tastyfood’s founder and managing director,
Joseph Lim, a Singapore native. “It’s not easy to manage a manufacturing
company in Singapore unless you are in high-tech, high-value-added
businesses like pharmaceuticals.”
Singapore companies dominate the companies setting up factories in
Iskandar, accounting for about 15 percent of the 32.7 billion ringgit,
or $10.7 billion, committed as of June, according to the Iskandar
Regional Development Authority.
Companies from Germany, Japan, the Netherlands and Spain are among other
large manufacturers in the zone in the southern Malaysian state of
Johor, while companies from the United Arab Emirates are involved in
housing and other property projects.
Mr. Lim, who will keep Tastyfood’s marketing and product development
operations in Singapore, said a factory worker in Malaysia or China
earned between 400 and 500 Singapore dollars per month, or $330 to $410,
on average — less than half the wage in the wealthy city-state.
Proximity is also key. The new Iskandar factory is just a 30-minute
drive from Tastyfood’s home base and a major market, he said, much
closer than the four-hour flight from Xiamen.
“Doing business in China also carries a lot of risks, although things have been improving there,” Mr. Lim said.
Manufacturers are not the only ones heading to Iskandar.
The theme park Legoland and Marlborough College of Britain chose
Iskandar for their first forays into Asia. The U.S.-based Simon Property
Group set up its first Premium Outlets shopping center in Southeast
Asia there through a joint venture with Genting Group of Malaysia, with
an eye on Singapore’s affluent customers.
Being cheaper, and yet close by, is making Iskandar and nearby areas
popular among bakeries, dry cleaners and other small and medium-size
companies that have storefronts in Singapore but do much of their work
just across the border.
Awfully Chocolate — a Singapore cake and ice-cream retailer that has
expanded into China, Indonesia and Taiwan — makes some of the items for
the 10 stores in its home market at a facility near the state capital,
Johor Bahru.
In recent years, Singapore has begun to focus on banking, wealth
management and other services, moving on from the manufacturing boom of
the 1970s and 1980s that first brought prosperity to the city.
Iskandar, a 2,200-square-kilometer, or 850-square-mile, zone three times
the size of Singapore, is just across a narrow strip of water, and
Malaysia is pushing its many advantages for factories looking to
relocate.
Land prices are far lower, and electricity costs are about half of Singapore’s rates. Tax incentives are also on offer.
Tastyfood paid 6.5 million ringgit for its site in Iskandar, which is
the size of two soccer fields — about $160 per square meter, or $15 per
square foot. Singapore prices industrial sites by the potential built-up
area, and the cost could have been up to 30 times more.
Many see the budding relationship between Iskandar and Singapore as
similar to the role that Shenzhen, once home to fishing villages and now
a vibrant Chinese manufacturing center, played in the growth of Hong
Kong.
The Hong Kong Trade Development Council says companies based in the
semiautonomous Chinese city now employ about 11 million people in
Shenzhen and other parts of the Pearl River Delta but still use Hong
Kong for logistics, marketing, banking and other services.
But the shared history of the two Southeast Asian hubs may give some
investors pause. Singapore was once part of Malaysia but was expelled in
1965 amid tensions between the country’s Malay-dominated government and
the city-state’s ethnic Chinese rulers.
Fifteen years ago, Lee Kuan Yew, the former prime minister of Singapore,
derided Johor as “notorious for shootings, muggings and carjackings” —
reflecting the still testy relationship as much as the rough-and-tumble
realities of the Malaysian state.
Singapore companies were initially lukewarm about Iskandar, and interest
picked up only after the two countries signed a broad agreement in 2010
to address longstanding issues.
Both countries are discussing shared
immigration
checkpoints to speed up traffic on the two bridges across the causeway,
along with ferry and water services. Singapore’s subway operator, SMRT,
will build a rapid rail transit link to connect Johor to Singapore by
2018.
A number of Singapore residents have already bought homes in Iskandar,
including Mark Mobius, a fund manager for Templeton, who has a bungalow
for weekend getaways.
IHH Healthcare of Malaysia is building a 300-bed hospital that will
provide medical treatment to Singaporeans at half the cost they would
pay at home.
The many changes “gave us the extra encouragement,” said the Singapore
businessman Ricky Tan, whose Kinderworld group is building a private
school with boarding facilities in Iskandar.
Ismail Ibrahim, head of the Iskandar Regional Development Authority,
said the Singapore companies in Iskandar were mostly small and
medium-size businesses, but he said he was confident that larger
companies would follow.
“We have the space, we have the geographical position and we have all
the necessary infrastructure,” he said. “With the right signals from
both governments, big players from Singapore will be definitely coming
in.”
The Singapore state investor Temasek Holdings is involved in two large
property developments in Iskandar that will cost an estimated 3 billion
ringgit.
Still, some analysts warn that improved Singapore-Malaysia relations
could hit a few speed bumps in the medium term. Ties could sour if there
are changes to the political leadership in either country, said Chan
Chong Beng, president of the Association of Small and Medium Enterprises
in Singapore.
The association recently surveyed members to gauge their interest in
Iskandar and found that several had concerns about crime and the
potential for costs to rise rapidly because of the zone’s proximity to
Singapore.
Many analysts and businessmen say there is a mutual interest in having Iskandar flourish.
“In the past, relations between Singapore and Malaysia were a bit
chaotic,” said Mr. Tan of Kinderworld. “But I think the economic
benefits will drive the politicians in the future.”